Ahmad

Social media marketing is one of the most in-demand services in today’s time. Amid COVID-19 pandemic, small businesses have suffered the most. Many brick and mortar businesses are shutting down for good. Microsoft just recently announced that it is going to shut down its retail stores all over the world and focus on online selling. Internet usage has increased in the last 6 months as people are locked down, jobless, and many struggling to make ends meet. Many small businesses have already begun to shift their physical retail stores. shops online by creating eCommerce websites. This has also increased the demand of website developers, especially freelancers from all over the world.

YouTube monetization has taken a good step. Starting 27th July, content creators will be able to monetize their videos with Mid-Roll jumping over 8 minutes long. Previously, the Mid-Roll ad feature was available for videos crossing 10 minutes. As part of this change, we will turn on mid-roll ads for all eligible videos. This means videos where you may have opted out of mid-roll ads will now be opted in. Videos that already have mid-roll ads will not be impacted. Future uploads from monetizing channels will also have mid-roll ads turned on by default. By enabling auto mid-roll ads, this saves content creators extra work and also helps them in increasing the monetization potential for new and existing content. YouTube uses machine learnings to find the most natural breaks for your videos. This is an automated process and helps in increasing monetization potential with a good user experience.

Google plans to invest $10 billion in India. The statement was issued by Sundar Pichai, CEO Google as he introduced Google for India Digitization Fund that will be used to make investments in the country. The company will be investing this money in the next five to seven years in an aim to escalate the adoption of digital services in this major overseas market. Addressing in a video conference at the company’s annual event focused specifically on India, Sundar said: “We’ll do this through a mix of equity investments, partnerships, and operational, infrastructure, and ecosystem investments. This is a reflection of our confidence in the future of India and its digital economy,”

Online shopping for consumer’s convenience is running successfully all around the World, whereas; it is also achieving an edge of success in Pakistan. While having many pros of online shopping, there are some cons like issues, complications, and problems affecting the online shopping experiences of consumers. The frequent online shopping problems are related to scams, frauds, and over-priced products or brands that affect not only the consumer but also the brand image. The trust factor is required for online shopping, and brands themselves create this trust by delivering the right product at the right time.